Email APIs: A brief introduction
Businesses of multiple types use emails to communicate with their customers. However, sending bulk email to your current and prospective customers manually would be both time-consuming and inevitably fallible. Any large business is likely to have hundreds of thousands of people on their mailing list. It is next to impossible to send emails to all of them without having a developer take care of it. While you may choose to write software to automate your emails from scratch, this process will require further upkeep and maintenance. Opting for Email APIs would be a more efficient way to send and manage both email notifications and transactional emails. Email API for business basically allows applications to access functions offered by the platforms of diverse email service providers. This includes moving or editing folders, editing templates, generating and sending transactional emails, building drafts, and so on. APIs also support analytics of this data, which is a fa...