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Showing posts from December, 2022

Email marketing: The perfect tool for promoting an event

Putting together a special business event requires a lot of effort; you need select the ideal venue, get n impressive line-up of speakers, and hire top-notch vendors. However, even after all the hard work, you would be able to ensure the success of the event unless you promote it properly. By simply availing  Email Marketing Service  and putting together an effective email campaign, you can increase event registration to a good extent. Generate   interest in your event You can make use of  Email Marketing Platforms   and kick-start your campaign to generate interest long before tickets go on sale, and subsequently follow up with your subscribers to encourage them to act before the tickets sell out or become unavailable. Your email campaign should start with informational emails that let the subscribers know what exactly the event is all about and when to expect further details. Capture attention with offers You may provide exclusive offers to encourage people to sign up for you

Importance of Send Time Optimization in email marketing

Executing a successful email marketing campaign requires a good deal of planning. You need to select the right  Bulk Mailing Software , make sure that your email has a catchy subject line, interactive design and intriguing content, as well as find the right time to send the emails. Timing is everything when it comes to email marketing. Your open rates may end up being low even after carrying out the seemingly perfect email campaign, unless you identify the right send time. In many situations, marketers simply go with the blanket send times based on market or online recommendations. However, this approach may not always work, especially if your mailing list has subscribers across the world. Generic send time often results in poor open rates of emails. To avoid this issue, you need to avail scheduled  Email marketing services  and leverage Send Time Optimization (STO). STO basically identifies the ideal send time for email campaigns, making sure of maximum open rates and engagement. ‘R