Innovations in Email Marketing: New Features from Leading Platforms
Email is one of the most powerful marketing channels available today. Thousands of businesses use Business Email Hosting solutions today, making this marketing method extremely competitive. Hence, to efficiently drive traffic and sales through email campaigns, you would require the right email platform or software that allows you to automate a variety of tasks and work more efficiently. The features of such platforms include: Mobile Optimization: As increasing number of users are opening emails on mobile devices, it has become critical to design emails that are easy to read on the smaller screen. Not properly optimizing messages for mobile users can have negative impact on sales and hamper your outreach. Fortunately many email marketing platforms today not only provide a variety of templates designed for mobile users, but can also automatically optimize messages for smaller screens. Robust Analytics: Data is extremely important to email marketing