Analytics and Reporting: Tracking Key Metrics to Measure Email Marketing Success
Email marketing features would be among the most viable options for e-commerce brands to promote their business and increase sales. It is an essential tool for any e-commerce business exploring ways to build relationships with its target audience and drive better sales. With the help of email marketing campaigns, these businesses can effectively engage their target audience. Best email marketing tools can be used to engage an e-commerce company's audience with personalized messaging and exclusive offers while also promoting brand new products and driving traffic to the website. E-commerce businesses would be in a better position to build stronger relationships with their audience by competently segmenting their email lists and tailoring content to specific customers. Doing so would allow them to improve customer loyalty over time. To measure the effectiveness of email marketing campaigns, you should track these key metrics: - Open rate - Click-through rate - Conversion rate