An overview of using email API for business

Organizations across multiple industries consider email marketing to be a trusted channel for achieving business goals. Regardless of the stage, a business might be at, having a robust email marketing plan in place will be helpful in gaining traction. To streamline the process of emails marketing , many businesses use email APIs. An email API basically is an interface that allows developers to connect an application or service to a Mailing service provider , and subsequently use the provider’s functionality, which may include sending emails, creating lists, tracking email campaign performance and more. Email APIs can be used in varied industries, including: E-commerce:   In the ecommerce industry, email APIs are widely used for managing customer communications and transactional emails. They make it easy for ecommerce brands to send order confirmations, shipping notifications, and promotional emails automatically. With the successful implementation of email APIs, ecommerce companies