An overview of using email API for business

Lifecycle email marketing is a strategy that allows you to get the right message to the right audience at the right time. By sharing your informative and relevant content, you can nurture prospects and consumers throughout their buying journey and help influence purchase decisions. A lifecycle emails marketing is effective for two reasons. Firstly, it produces a good amount of returns that are hard to come by anywhere, along with addressing all aspects of the marketing funnel. It also provides an opportunity to cross-sell to customers and can be a major revenue driver. Here are some tips on what a lifecycle marketing campaign does. Welcome emails Welcome emails set the tone for a lasting relationship. As a mailing service provider , you can send a series of welcome emails to your customers to introduce your brand, provide valuable content, set expectations, and keep them in the loop about your offers from the start. Abandoned cart emails You can recover lost sales by sendi...

BIMI or brand indicators for message identification is an email specification that enables email inboxes to display a brand logo next to the brand’s email messages. BIMI aims to give trusted senders control over how their brand is represented in messaging services and the current members of the group include Google, Mailchimp, or Verizon Media. The goal is the creation of a standard with the robustness needed to reach mass marketing making email marketing services in India is so important to brands. Why is BIMI so important for marketers? BIMI is valuable for both senders and providers largely because of improved security. The added advantage of standing out in an inbox is that it is nice and aligns marketers and security professionals. Here are some reasons why you should choose an email marketing platform . Leverage behind-the-scenes security updates If you want to display your logo in participating inbox providers automatically you need to make some changes. This helps y...