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Showing posts from January, 2023

An insight into the use of bulk email marketing

Bulk emails are basically the act of sending an email campaign to a large group of people at once. Newsletters, marketing messages, coupons, invitations and more can be sent to prospects and customers through  Bulk Emailing Marketing . Synonymous with mass email or email blasts, bulk emails essentially put emphasis on sending one central message to a large group of subscribers. All you would require is a list of opted-in subscribers and a good email marketing platform. Details of the top platforms facilitating  Best Email Marketing in India  can be found online. One of the prime advantages of using bulk email is that it allows you to get your message out to a large group in a short amount of time, without costing too much. From a value standpoint, its prominence is tough to beat. Adding automation and personalization to the process can make  bulk email solution  all the more effective, and help you to deliver the right message to the right person at the right time. In addition to a

How to Reduce Abandoned Ecommerce Carts With Email Marketing?

Ecommerce cart abandonment refers to the situation when a customer visits an online store, adds products to their shopping cart, but chooses to leave the website before completing the purchase. There are many reasons why customers may abandon their online shopping cart, and a number of them can be resolved through strategic  email marketing services . Show the customer what they are missing You may replicate the abandoned cart in the email and show the exact products the shopper has left behind. Visually depicting what they are missing out on by abandoning their cart can encourage them to go back and make the purchase. Emotion is often at play in retail purchases, and you need to use that to your advantage. You may even display similar in-stock items at more affordable price points in your email, in order to provide customers with the chance to add attractive replacement options to their cart. Offer discounts and incentives You need to recognize the value of each customer, appe