How to Reduce Abandoned Ecommerce Carts With Email Marketing?

Ecommerce cart abandonment refers to the situation when a customer visits an online store, adds products to their shopping cart, but chooses to leave the website before completing the purchase. There are many reasons why customers may abandon their online shopping cart, and a number of them can be resolved through strategic email marketing services.

Show the customer what they are missing

You may replicate the abandoned cart in the email and show the exact products the shopper has left behind. Visually depicting what they are missing out on by abandoning their cart can encourage them to go back and make the purchase. Emotion is often at play in retail purchases, and you need to use that to your advantage. You may even display similar in-stock items at more affordable price points in your email, in order to provide customers with the chance to add attractive replacement options to their cart.

Offer discounts and incentives

You need to recognize the value of each customer, appeal to their money saving tactics by sending modest coupons and ultimately make the sale. When sending discounts and options to customers, it is imperative to leverage Personalized Email Service and identify offers that align with their interests and needs.

Close the shipping gap

A number of large ecommerce businesses even provide the benefit of free one-day shipping, and hence consumers have come to expect similar speed from every brand. If a customer is too concerned with the shipping costs, you can consider providing discounted or free shipping once they reach a certain cart spend. This will help incentivize greater spending, as well as allow ecommerce businesses to compete with the conglomerates. Providing cheaper or faster shipping alternatives like curbside or in-store pickup is another way of closing the shipping gap.

Smart use of email marketing and Bulk Mailing Software can significantly help ecommerce businesses to lower their cart abandonment rates.

 

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