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Showing posts from April, 2023

What is the best email platform for small business?

Email marketing implies to the process of sending commercial or promotional messages via email to promulgate your brand. Best emails can be an incredibly impactful tool of communication and deliver impressive marketing outcomes. Today there are multiple email marketing platforms available that helps small businesses to keep their audience engaged, and improve customer lifecycle value by efficiently sending targeted messages at the right time of the customer lifecycle. With a good Email Marketing Platform , you can build trust, awareness and loyalty for your brand. Such platforms would allow you to improve your relationship with current and previous customers by sending news, offers, and information to the right people at the right time. Features of good email platforms for small businesses include: Operational email deliverability: No matter how good the linking strategy, images and messages are, it will not reap any results if the customer does not even receive t

An Introduction to Email APIs and what are its benefits

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  Email marketing is  among the most widely used marketing techniques. Today a large number of companies use email APIs to  send emails  to customers, without using a dedicated email client. This technology basically simplifies the process of sending and receiving emails, and allows users to interact with their emails using code instead of a GUI. Basically, it makes it easy for developers to integrate email capabilities into their applications. With its assistance, developers can create distinctive automated processes, like sending out personalized emails when someone signs up for a newsletter. Due to the high prominence of  emails marketing , using APIs for it can help companies to get great marketing outcomes. Email APIs are known to provide a secure way to send and receive emails, as the API encrypts the messages sent and received, thereby protecting them from hackers. Such automation majorly cuts down the amount of manual labor involved in managing emails, and helps companies to