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What is the best email platform for small business?

Email marketing implies to the process of sending commercial or promotional messages via email to promulgate your brand. Best emails can be an incredibly impactful tool of communication and deliver impressive marketing outcomes. Today there are multiple email marketing platforms available that helps small businesses to keep their audience engaged, and improve customer lifecycle value by efficiently sending targeted messages at the right time of the customer lifecycle.

With a good Email Marketing Platform, you can build trust, awareness and loyalty for your brand. Such platforms would allow you to improve your relationship with current and previous customers by sending news, offers, and information to the right people at the right time. Features of good email platforms for small businesses include:

  • Operational email deliverability: No matter how good the linking strategy, images and messages are, it will not reap any results if the customer does not even receive the mail. Deliverability is among the biggest struggles of email marketers, especially due to the ever-changing algorithms of email service providers. Hence, it is important to go for a platform that keeps a constant pulse on deliverability.
  • Email journey builder: Automating email campaigns meant to nurture leads to reduce abandoned carts ideally have the maximum ROI. With the assistance of such automated journeys, your team can set the process that keeps the current and prospective customers engaged no matter where they are in the customer lifecycle.
  • Personalized emails using dynamic content: Email personalization allows you to make use of detailed information you have about the customers to position your brand and messaging in a manner that resonates with them. Such a messaging approach is far more effective than generic branding, especially for improving open and click through rates.

Good Email API would also help you to ensure send time optimization to enjoy better click-through rates and conversions.

Location: Noida, Uttar Pradesh, India

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