An overview of using email API for business

Email marketing   is  among the most efficient ways to engage with your target audience, and turn subscribers into buyers. However, just because your business does  send emails  to the subscribers in a consistent manner doesn’t mean that your campaign is as effective as it could be. There are several factors that go into ensuring the success of the campaign, but tracking your metrics is the only way to know whether or not you’re truly reaping the benefits. Here are some of the key  emails marketing metrics you must track: Bounce Rate: Bounce rate implies to the percentage of total emails sent that failed to be delivered to the inbox of the recipients. Bounce rate helps in tracking the deliverability of the emails and check the hygiene of your email lists. Delivery Rate: This metric tells you whether your emails are getting delivered to the servers of your subscribers’ inbox providers or not. The mails may get delivered...

Email Marketing is an affordable yet efficient method for building customer enthusiasm, enhancing customer loyalty, and increasing outreach. Hence, an increasing number of businesses are embracing this marketing approach. However, simply sending the  best emails  is not enough. Your email marketing campaign also needs to abide by certain regulations, like GDPR. The GDPR, or General Data Protection Regulation, is a regulation that was implemented by the European Union (EU) in May 2018. This regulation has had a significant impact on various industries, including email marketing. As per GDPR, businesses need to have a legal basis for processing personal data, including email addresses. Among the most common legal bases for email marketing is consent. Hence, before you can use an  Email Marketing Platform to send promotional emails or newsletters to customers, your business needs to have explicit and informed consent to do so. The consent has to be freely given, specific,...