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GDPR and Email Marketing: Ensuring Compliance and Building Trust

Email Marketing is an affordable yet efficient method for building customer enthusiasm, enhancing customer loyalty, and increasing outreach. Hence, an increasing number of businesses are embracing this marketing approach. However, simply sending the best emails is not enough. Your email marketing campaign also needs to abide by certain regulations, like GDPR. The GDPR, or General Data Protection Regulation, is a regulation that was implemented by the European Union (EU) in May 2018. This regulation has had a significant impact on various industries, including email marketing.

As per GDPR, businesses need to have a legal basis for processing personal data, including email addresses. Among the most common legal bases for email marketing is consent. Hence, before you can use an Email Marketing Platform to send promotional emails or newsletters to customers, your business needs to have explicit and informed consent to do so. The consent has to be freely given, specific, informed, and unambiguous. This essentially means that your company has to provide concise and clear information about what it would be using the personal data of the customers for, how long would the data be kept and with whom shall be shared. You also need to provide the users with the opportunity to opt-in or opt-out of receiving emails from them. Your company must keep a record of the consent it has obtained.

Under the GDPR, businesses have to make sure that they are protecting the personal data of the customers and storing it securely. This means that your business has to be proactive about taking appropriate technical and organizational measures in order to prevent issues like unauthorized access, theft, or misuse of the data they collect.

As your company leverages Email API and gears up to execute its email marketing strategy, GDPR requirements have to be taken into account both for ensuring compliance and for building customer trust.


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Location: Noida, Uttar Pradesh, India

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